It’s time to Update “Reduce, Reuse, Recycle” to “Refuse, Reduce, Repair, Return, Recycle”

Reduce, Reuse, Recycle was “born” in the 1970s and was a great first step in creating awareness about waste and how we could curb it. Unfortunately, Reduce is countered with “buy more” messaging, which won. Reuse is countered with...

Don’t Do What I Did in the Past. Do This Instead…

The Internet Marketing world drives me crazy… which is hilarious because I’m posting this on my marketing website… but let’s continue… I admit, there are a few great lessons by gifted business people buried in the noise. However, the hype...