Create an Emotional Connection

Creating an Emotional Connection Increases the Opportunity for Customer EngagementWhen you create an emotional connection with your customers and/or prospects, your ability to increase your customer lifetime value (CLV) is higher because emotional connections are a necessary element for having a relationship — and relationships are needed for customer engagement. In the olden days, when people… Continue reading Create an Emotional Connection

Customer Experience Fail: That Was NOT Easy

People sometimes confuse customer engagement, customer satisfaction, customer loyalty, and customer service which makes it challenging to know how to improve customer engagement. Let’s start with some definitions so we’re on the same wavelength as we explore customer engagement strategies.What is customer service?Customer service is the action of providing a good customer experience.What is customer satisfaction?The… Continue reading Customer Experience Fail: That Was NOT Easy